One of the great things about Japan is that sweets are sold almost everywhere. Japanese like sweet things and there are countless of stores that specialize in baking cakes and other stuff. A very famous sweet is Taiyaki (lit. toasted tai-fish), fish-shaped cake filled with red bean paste. Of course, there are many variations with and without the red bean paste (tsubuan 粒アン).
A very nice place that specialized in selling Taiyaki is Onagaya, 尾長屋. They seem to be pretty famous and someone even wrote a Wikipedia-article about them. One of their branches is located near Akebonobashi station 曙橋駅 in Shinjuku district 新宿区. Although a bit hidden, it is easily reachable in 2 minutes from the station.

The logo of the small shop.

Along the street.

Across a gasoline station.

I don't know what it is but everything in Japan must have a mascot. This Taiyaki place, apparently, has a weird fish as a mascot. Looks a bit stupid but its also kind of cute.

As everywhere, customers can save points and use them upon repurchase at the same shop. If you stop by at Onagaya when it rains, you get twice as much points as normal.

Their menu. Prices are fair. A normal Taiyaki is between 130 and 140 Yen.

They used to have cold Taiyaki, something that was especially famous in the summer. However, they seem to have stopped doing these and offer some form of crepe white now.

Personally, I like Taiyaki with some kind of jam rather than the typical Japanese tsubuan, red bean paste.

After ordering the sweet, they are freshly made in front of the customer.

I can really recommend everybody to try out this more traditional Japanese sweet.
A very nice place that specialized in selling Taiyaki is Onagaya, 尾長屋. They seem to be pretty famous and someone even wrote a Wikipedia-article about them. One of their branches is located near Akebonobashi station 曙橋駅 in Shinjuku district 新宿区. Although a bit hidden, it is easily reachable in 2 minutes from the station.
The logo of the small shop.
Along the street.
Across a gasoline station.
I don't know what it is but everything in Japan must have a mascot. This Taiyaki place, apparently, has a weird fish as a mascot. Looks a bit stupid but its also kind of cute.
As everywhere, customers can save points and use them upon repurchase at the same shop. If you stop by at Onagaya when it rains, you get twice as much points as normal.
Their menu. Prices are fair. A normal Taiyaki is between 130 and 140 Yen.
They used to have cold Taiyaki, something that was especially famous in the summer. However, they seem to have stopped doing these and offer some form of crepe white now.
Personally, I like Taiyaki with some kind of jam rather than the typical Japanese tsubuan, red bean paste.
After ordering the sweet, they are freshly made in front of the customer.
I can really recommend everybody to try out this more traditional Japanese sweet.
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